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Because its yours.

We live in a society constantly bombarded by unrealistic images and exaggerated bodily standards. We are told, over and over, to hate the skin we're in. The flashy screens and glossy mags tell us how we "really" should look. How can an average, normal looking person ever hope to have a positive self-image in today's world? They cannot.

The world is obsessed with fake, plastic perfection, and the true beauty of unique imperfections is vanishing before our eyes'. It's time to take a stand against false and formed beauty, and love ourselves just as we are - perfectly lovely and natural as we were meant to be.

Love My Gut is not about fat acceptance, skinny acceptance, natural acceptance, etc. It's about self-acceptance.